Little Black Book
Design studio BERG created the rebrand for the entire brand identity of the established online business ‘Little Black Book’.
“We began the project by deciding which assets of the existing brand should be retained. Which held the most brand equity and which should be dicarded. We felt it was important that the identity convey the idea of a physical black book. This created an emotive curatorial platform thereby giving the content extra value. Furthermore this physical rendition helped inform the new brand assets such as colour, shape and typography. The dominant use of black lends a premium / exclusive quality to the brand. Whilst a minimal but bold typographic style communicates confidence and authority.”
via: WE AND THE COLOR
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